Reviving Artisanal Heritage: My Story

Rasha Pasha is a cultural movement honoring the artistry, heritage, and spirit of Egypt. Each design reflects the depth and brilliance of Egyptian craftsmanship, rooted in our mission to showcase Egypt’s legacy of luxury and innovation on the global stage. With over 20 years in fashion, our lead designer celebrates boldness and color, inspiring fearless, expressive style. This vision has brought Rasha Pasha to prestigious events like London and Paris Fashion Week and earned us the Egyptian Fashion Award. For five years, we’ve proudly unveiled exclusive collections across the CCC, redefining elegance through timeless craftsmanship.